Rich kids of Switzerland

This is the worst that social networks produce, and yet those who post on them consider themselves part of the "crème de la crème", the famous 1%, the "Rich kids of Switzerland". A group in which the rich kids display themselves as obscene as they are obsessive, spraying themselves with champagne, revealing their luxury watches and taking their lemon-yellow "ferrouze" for a stroll by the lake. So, fake or social phenomenon?