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Olfactory marketing is booming

  • Émission
    Le 19h30
  • 22 December 2012
  • Sylvain Delplanque
    • Swiss Center For Affective Sciences, UNIGE
Légende

This technique involves creating a climate conducive to consumption by stimulating consumers' sense of smell

  • #CULTURE 988 Interventions
  • #COMMERCE 359 Interventions
  • #SOCIOLOGY 1984 Interventions

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